Enhancing Marketing Processes with Digital Tools
Dan Ellwood, Senior Communications & Marketing Officer
What has been a highlight from your time at the NHC?
The NHC’s 50th celebrations has been a highlight for me, I have been with the NHC for over 6 years now and it’s great when you get the opportunity to spend time with the staff, celebrating the NHC’s great work over the past 50 years.
What have you learnt while working at the NHC?
I have learned a lot while working for the NHC, technology is my passion, and I have introduced many new programmes to the NHC during my time here. From design app Canva which reduces design time and allows for team flexibility, to Dynamics 365 for marketing (our email marketing system) and Flipsnack, the interactive way to present plain old PDFs! I’m constantly looking for new ways to improve our marketing processes and now the age of AI is here, there are a lot of possibilities.
What do you like to do outside of work?
Outside of work, I like to keep myself busy. The garden is my focus, I host during the summer for friends and family, which means a lot of BBQ and cocktail prep! In a recent comms catch-up the question ‘What is the best advice you have been given’ came up, and my answer was ‘Give anything a try, if you fail all you’ve lost is a bit of time’. I live by that daily, from laying flooring to failing to fix the shower 8 times, the 9th did it.
How would you describe the culture at the NHC?
The culture at the NHC is great, and I’m not saying that with a gun against my head either, it really is! Often, I chat to family and friends about their working arrangement in comparison to the NHC’s and more often than not its greeted with disbelief. They genuinely care about their staff, you have the time for personal development and the door is always open from management all the way up to our CEO, that’s rare…
